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AGGRESSIVE MARKETING & PROMOTION PAYS OFF
11-16-2017, 05:56 PM
Post: #1
AGGRESSIVE MARKETING & PROMOTION PAYS OFF
NORTH AMERICAN FUR AUCTIONS INC.

October 30, 2017
AGGRESSIVE MARKETING & PROMOTION PAYS OFF
NAFA's marketing and promotional team was very active this year, especially in China and
Russia. Since our July sale, we have done everything possible to sell the remaining unsold
wild fur inventory. This was not an easy task as the market continues to be difficult and
inconsistent. However, hard work and perseverance resulted in our selling most articles
100% at full market levels. NAFA has now sold 100% of the raccoon, muskrat, otter, Western
coyote and all the larger size (XL and up) sable/marten.
More importantly, through workshops that we have held in these two major markets this fall,
we have been able to reach many new customers.
At this time the retail season has just begun. Unfortunately, it is off to a slow start, and we will
have to wait for Mother Winter to arrive in China. It would appear that in Russia it is more a
/ "/' .'
=tack ofmoneyrtnallOiwe-attleT:-IlTi\illrth Arnertca andEurope.where-we are more dependent --
on trimming articles like coyote and red fox, the unseasonably warm weather is also slowing
down the start of retail.
We would like to remind all of our wild fur producers that market conditions are still extremely
challenging. The strongest demand and prices will be for bigger sizes and better qualities for
most wild fur articles. Consequently, don't start trapping too early, conserve your gas and
energy and limit the harvest to the goods that are properly handled, in demand and saleable.
Please visit our website, http://www.nafa.ca for regular updates.
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